| 单词 | cause related marketing |
| 释义 | cause related marketingDefinition Joint funding and promotional strategy in which a firm's sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause related marketing is considered an expense and is expected to show a return. Use 'cause related marketing' in a Sentence"The Pink Campaign" is a cause related marketing strategy adopted by several large corporations that have commited a portion of their profits to breast cancer research. You should try to do some cause related marketing when you see a good opportunity to get in on something. We had to do some cause related marketing to inform people that we were a part of the movement which everyone supported. |
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