| 单词 | category management |
| 释义 | category managementDefinition Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is better able to judge consumer buying patterns and market trends by focusing on the entire product category. Use 'category management' in a SentenceAfter implementing category management, the grocery store now monitors the profitability of all canned soups as one unit rather than considering each brand on its own. You should have a good category management team on your side so that you can always know what to do next. Given our marketing agency's proven track record of superior category management, we believe the launch of your new product line will be in very capable hands. |
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