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单词 Kano Model
释义

Kano Model

Definition
A theory of customer satisfaction and product development that identifies five categories of product qualities based on how they affect the customer's perception of the product. This theory, developed in the 1980's by Noriaki Kano, describes customer preferences as attractive, one-dimensional, indifferent, must-have, and reverse (meaning dissatisfaction from too much of a good quality).
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更新时间:2025/4/17 7:10:34