单词 | social factor |
释义 | social factorDefinition The facts and experiences that influence individuals' personality, attitudes and lifestyle. The marketing department of a business needs to take into account the various social factors characteristic of the consumer groups it is targeting to help increase a product's appeal to those potential buyers. Use 'social factor' in a SentenceAdvertising aimed at upper-middle class buyers is totally different from ads aimed at working class families, because it takes into account the social factor. Before the advertising campaign commenced, the marketing department had spent several months researching the social factor of its potential customers. When a company advertises its products on Facebook, they are able to collect a lot of data regarding the social factor of their consumers. |
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