slippage

Definitions

1. Commodities or securities trading: Difference in the price at which a broker is instructed by a principal to execute an order, and the price at which the order is actually executed.

2. Marketing: Ratio of (1) the number of potential consumers to the number of those who took advantage of a sales-promotion offer, or (2) number of consumers who purchased a product with an offer to the number of those redeemed the offer.

3. Planning: Delay in meeting scheduled objectives and its associated financial impact on a campaign, program, or project.

单词	slippage
释义	slippage Definitions 1. Commodities or securities trading: Difference in the price at which a broker is instructed by a principal to execute an order, and the price at which the order is actually executed. 2. Marketing: Ratio of (1) the number of potential consumers to the number of those who took advantage of a sales-promotion offer, or (2) number of consumers who purchased a product with an offer to the number of those redeemed the offer. 3. Planning: Delay in meeting scheduled objectives and its associated financial impact on a campaign, program, or project.
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