business alliance

Definition

An arrangement or relationship among independent businesses with corresponding goals, established for a specific purpose and often for reducing costs and improving customer service. The collaboration is usually managed by a team with members from each business and held together by one agreement giving an equal share of risk and opportunity to each business. An example would be a shared marketing program between Wal-Mart and Procter & Gamble.

The following are the five basic types:
1. sales alliance-an agreement to sell products or services that complement one another
2. solution-specific-an agreement to develop and sell a particular business solution together
3. geographic-specific-an agreement to market products and services in a particular geographic area together
4. investment-an agreement to combine funds for shared investment
5. joint venture-an agreement to share control, profit, and loss in a particular economic undertaking

单词	business alliance
释义	business alliance Definition An arrangement or relationship among independent businesses with corresponding goals, established for a specific purpose and often for reducing costs and improving customer service. The collaboration is usually managed by a team with members from each business and held together by one agreement giving an equal share of risk and opportunity to each business. An example would be a shared marketing program between Wal-Mart and Procter & Gamble. The following are the five basic types: 1. sales alliance-an agreement to sell products or services that complement one another 2. solution-specific-an agreement to develop and sell a particular business solution together 3. geographic-specific-an agreement to market products and services in a particular geographic area together 4. investment-an agreement to combine funds for shared investment 5. joint venture-an agreement to share control, profit, and loss in a particular economic undertaking
随便看	piggyback warrant pig iron Pigou effect Pigovian tax pilferage pilot pilot production pin compatible pink sheets pink slip party pink tea picketing pint pioneer advertising pipe pipeline pipeline alignment pipeline inventory pipeline management pipeline stock pipeline theory piracy piscan document pit pitch pitchbook