单词 | brand strategy |
释义 | brand strategyDefinition Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand. Use 'brand strategy' in a SentenceYou need to have a good and well thought out brand strategy if you want to always be in the minds of your customers. For my meeting with the Chief Marketing Officer, I prepared a presentation that defined a brand strategy and my plans for increasing brand visibility and sales. Even with a strong product, marketing is always key. It takes a keen eye for business and a firm understanding of brand strategy in order to make even the most marketable product a hit. |
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