英语词汇“brand potential index (BPI)”的翻译、意思、用法、释义-英汉经管词典

单词	brand potential index (BPI)
释义	brand potential index (BPI) Definition The relationship between a brand's market development index and its brand development index (BDI) in a particular market area. The BPI, or brand potential index, is typically used to predict future sales as well as to aid in planning for future advertising budget allocations.
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