单词 | brand loyalty |
释义 | brand loyaltyDefinition The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. Use 'brand loyalty' in a SentenceThe brand loyalty of the customer base in the region was strong so we felt we were able to recover. As a result of his strong brand loyalty to BlackBerry, Phil has never purchased an iPhone, even though he knows that Apple offer better apps. You should hope that your customers will have a strong brand loyalty so they keep coming back to your product. |
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