单词 | infomercial |
释义 | infomercialDefinition Information commercial. Feature-program length (usually 15 to 30 minutes duration) commercial presented more as a talk show than a promotion. Aired normally at fringe times (late night to early morning), infomercials aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders. Its print equivalent is advertorial. Use 'infomercial' in a SentenceThe infomercial was creating an audience of informed consumers making rational decisions which would prove profitable for our excellent product's sales. Companies nowadays use informercials to advertise exerything from CDs to skin care products; some late nights it seems like the only thing you can find to watch on TV is an infomercial. I was not a big fan of the infomercial and decided to go in the other room and have a snack instead. |
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