单词 | SELECT |
释义 | SELECTDefinition Acronym for the six step process involved in marketing research: (1) Situation analysis, (2) Explicit statement of objectives, (3) Laying down of the research strategy and data collection methodology, (4) Evaluation of data for arriving at a decision, (5) Creation of a plan of action, and (6) Testing of the effectiveness of the decision. |
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