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单词 behavior segmentation
释义

behavior segmentation

Definition
A type of market segmentation based on differences in the consumption behavior of different groups of consumers, taking into account their lifestyles, patterns of buying and using, patterns of spending money and time, and similar factors. One of the five common segmentation strategies, its objective is to define specific niches that require custom tailored promotion.
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更新时间:2025/4/17 9:55:07