sample

1. Marketing: Entities or observations randomly selected to represent the behavior and characteristics of the entire group (batch, group, population, or universe) they are associated with or from which they are drawn. See also statistical sample.

2. Sales: Item given or sold to a buyer that represents all such items pertaining to a deal, offer, shipment, or transaction. A sample establishes a standard of quality by which the rest of the items are judged, and may create an implied warranty that they will conform to this standard otherwise the producer or supplier may be held liable. Also called sales sample.