[; ] ( IMC) a way of managing a company's marketing so that all forms of information about products or the company are carefully linked 整合营销传播（管理公司营销的方式，目的是整合有关产品或公司的各种资讯）◆She emphasized the importance of integrated marketing communications in achieving customer loyalty. 她强调整合营销传播在实现客户忠诚度方面的重要性。