[] the process of organizing all the different areas of marketing, for example the way things are advertised (promotion), the way they are wrapped ( packaging), the way they are sent to shops/stores to be sold ( distribution) and the price, so that they all work well together 整合营销（整合促销、包装、分销和价格等不同营销活动的过程）◆developing an integrated marketing strategy 发展整合营销策略◆an integrated marketing campaign 整合营销活动