[] () advertising that tells the public about an organization, a company or a product in general (for example, coffee), rather than about particular products. It usually tries to create an attractive image and is used by large well-known companies. 企业形象广告；机构广告◆an institutional advertising campaign for the water industry 水利行业的企业形象广告宣传➡image advertising , product advertising ▸ˌinstitutional adˈvertisement