[] in which people compete or deal with sb/sth in a direct and determined way 迎面的；直接的◆The store is trying to avoid head-on competition with the supermarkets. 这家商店正设法避免与超市直接竞争。◆There was a head-on confrontation between management and unions. 管理层和工会之间存在直接冲突。▸ˌhead-ˈon
adverb
◆We must tackle the problem head-on (= without trying to avoid it). 我们必须正面处理这个问题。