() unique selling propositionorunique selling point () a feature of a product or service that makes it different from all others 独特的销售主张；独特的卖点◆We need to create a USP for the product if it is to sell. 要想产品好销，我们必须为其创造独特的卖点。◆Many of the best slogans are simple statements of USPs. 许多最佳广告语都是独特卖点的简单陈述。