[] () a situation where a company buys a business that it normally supplies goods or services to, or starts doing the same work as that business 前向一体化，前向合并（公司收购供应货物或服务的对象企业）◆Forward integration into retailing should bring us a competitive advantage. 前向合并零售业将为我们带来竞争优势。◆an aggressive forward-integration strategy 进取的前向一体化策略➡backward integration ➡ picture at integration