designed for or used by large numbers of customers who have less money; cheap and of poor quality 低档的；价廉质次的◆a downmarket fashion chain 低档时装连锁店◆The company is starting to lose its downmarket image. 这家公司开始失去其面向低端市场的形象。⨁a downmarket brand / hotel / image / product / store 低端品牌／酒店／形象／产品／商店
used to describe people who have less money and cannot afford expensive products and services 低收入阶层的◆downmarket customers 低收入顾客
▸ˌdownˈmarket (NAmE alsoˌdownˈscale)
adverb
◆To get more viewers the TV station will have to move downmarket. 为了争取更多的观众，这家电视台不得不转向低端市场。OPPupmarket