[] () advertising that asks people to reply to the company in some way in order to buy a product, for example by making a telephone call or sending an email 直效广告；直接反应广告◆A coupon or a free phone number are the most common forms of direct response advertising. 优惠券或免费电话是直效广告的最常见形式。◆direct response TV advertising 直效电视广告➡direct advertising , image advertising , institutional advertising ▸diˌrect resˈponse ad
noun
[] ◆Our direct response ads generated hundreds of enquiries. 我们的直效广告带来了数百个查询。