[] () the process of making your product or service seem different from other similar products or services that it is competing with 差异化◆Firms making similar products compete through a combination of price and product differentiation. 生产同类产品的企业通过价格和产品差异化两者的结合来进行竞争。⨁price / product differentiation 价格／产品差异化⨁to increase / introduce / use differentiation 增加／采用／使用差异化