() [] to make your product or service seem different from other similar products or services, for example to attract a particular group of customers 区分；使（产品）差异化◆We differentiate ourselves from our rivals by offering a higher standard of customer service. 我们通过向顾客提供更高水准的服务使自己区别於竞争对手。◆They have differentiated their vehicles with new interior designs. 他们通过采用新的内部设计使自己的汽车有所区别。
[] to be the particular thing that shows that things or people are not the same 表明（事物或人之间的）差别；构成（事物或人之间）差别的特徵◆Our reputation for quality differentiates us from our competitors. 我们的质量信誉成了有别於竞争对手的主要特徵。◆Customer service has become an important differentiating factor. 客户服务已经成为一项重要的区别因素。
[] differentiate (between) A and B | differentiate A (from B)to recognize or show that two things are not the same 区别；区分◆As a lender we need to differentiate between high and low risk borrowers. 作为放款人，我们必须区分高风险借款人和低风险借款人。