a person in an advertising agency who designs advertisements, rather than sb who manages the agency or sells advertising 广告设计人员◆ad agency creatives 广告公司设计人员
an advertisement, especially on the Internet （尤指互联网上的）广告◆They developed 200 creatives in order to establish a memorable campaign. 他们创作了 200 幅广告，目的是举办一场难忘的活动。