[] the activity of planning and controlling a company's marketing, to make sure that it uses the same styles, messages, etc. and creates a particular image for the whole company 企业营销◆As vice-president of corporate marketing, she will oversee the use of the company's brand worldwide. 身为企业营销副总裁，她将监督公司的品牌在世界各地使用的情况。⨁a corporate marketing plan / programme / strategy 企业营销计划／方案／策略