[, ]the number of items of a particular product that a shop/store manages to sell to customers compared to the number it bought to sell 销售率（商店某商品销售量与进货量之比）◆The average sell-through rate for these magazines is 35-38%. 这些杂志的平均销售率为 35%-38%。◆Wholesale sell-throughs improved compared to the previous six months. 与前六个月相比，批发率有所提高。
[] an item, especially a video, that you can buy rather than hire （尤指录像带等供购买而非租赁的）零售品◆Sell-throughs of movie classics have increased. 经典电影的录像带零售量上升了。