[, ; ] () the features, qualities or personality of a company that make it different from others, often expressed in its name, in symbols, in its advertisements, etc. 企业形象识别，企业个性（一家公司使自己的形象区别於其他公司的方式）◆The airline has developed a new corporate identity for the 2000s. 航空公司已经为 21 世纪发展出一种新的企业形象识别。◆Your corporate identity can create pride and motivation in your employees. 你们的企业形象识别可以激发员工的自豪感和积极性。⨁to build / create / develop / establish a corporate identity 建立／创建／发展／树立企业形象识别