[] () research that is carried out on people who watch television or listen to the radio, in order to find out how popular particular shows, advertisements, etc. are and the kind of people who watch or listen to them 受众研究，观众研究（对电视、广播的受众进行研究，目的在於了解节目、广告等的受欢迎程度及受众类型）◆Audience research showed the programme was very popular with children. 受众研究显示这节目很受孩子的欢迎。