[, ]an examination of the political, economic, social and technological aspects of the situation in which a company is operating to see how they will affect its products and markets PEST 分析（帮助企业分析政治、经济、社会、技术等外部宏观环境如何影响公司产品及市场的一种方法）◆Conduct a PEST analysis on the company and evaluate the strategies that it might pursue. 对公司进行 PEST 分析并评估其可能采取的策略。