[] () when a customer buys a different brand of a product from the one they have usually bought in the past, or often buys different products 品牌转换（顾客转购另一种品牌的产品或经常购买不同的产品）◆Brand switching between different types of shampoo is common. 转换不同品牌的洗发水是很平常的。➡brand loyalty ⨁to encourage / generate / prevent brand switching 鼓励／引发／防止品牌转换