[, ] () the amount that a company sells of a particular brand of product compared with other companies that sell the same thing 品牌市场占有率（某一品牌商品在市场上占同类商品总销售量的份额）◆We expect our brand share to be about 60% by 2005. 我们期望到 2005 年，我们的品牌市场占有率约为 60%。◆The company has been investing heavily in advertising to build brand share. 公司为建立品牌市场占有率在广告方面进行了大量投资。➡market share ⨁high / low brand share 高／低品牌市场占有率⨁to build / increase / lose brand share 建立／提高／失去品牌市场占有率