[] the name given to a type of product or group of products by the company that produces or sells them, so that people will recognize them 品牌名称◆The company has a strong brand name—its most valuable asset. 公司拥有强大的品牌名称 ── 这是公司最宝贵的资产。◆They will distribute the music under the brand name ‘Hit Parade’. 他们将使用“ Hit Parade ”这一品牌名称经销这乐曲。◆When buying a computer, go for a brand name (= buy one made by a well-known company). 购买计算机时，要买名牌（知名公司生产的计算机）。◆The store has been prevented from selling brand-name jeans at low prices. 店里一直被禁止以低价出售名牌牛仔裤。⨁to develop / have / protect / retain a brand name 开发／拥有／保护／保留品牌名称⨁an established / a leading / strong / well-known brand name 着名的／领先的／强大的／知名的品牌名称