[, ]what people think or feel about a particular product, company name or symbol (logo), etc. 品牌形象◆The company is trying to create a stronger brand image. 公司正试图创建更强大的品牌形象。 ➡brand personality ⨁to build / create / establish / improve a brand image 建立／创立／树立／改善品牌形象⨁a poor / strong brand image 欠佳的／强大的品牌形象