[] using a successful brand name to sell new types of products 品牌延伸（使用成功的品牌来销售新产品）◆The telephone company's new strategy includes brand extension into IT products. 电话公司的新策略包括将品牌延伸到信息技术产品。➡brand stretching
[] a new product that is sold using an existing brand name 品牌延伸产品（使用现有的品牌名称来销售的新产品）◆‘Fashion’ magazine was such a success that it launched its own brand extension: ‘Teen Fashion’. 《时尚》杂志是如此成功，以至於推出了自己的品牌延伸产品：《青少年时尚》。