[, ] () what people think of when they see or hear the name of a particular product 品牌联想（指人们看到或听到某一产品品牌时的反应）◆Safety is Volvo's brand association. 安全是沃尔沃的品牌联想。◆The company wants to strengthen its brand association with football. 公司想要增强与足球的品牌联想。⨁to build / create / strengthen brand association 建立／创造／加强品牌联想⨁positive / powerful / strong brand association 积极的／有巨大影响力的／强力的品牌联想