a description of sb/sth that gives useful information 概述；简介；传略◆We built up a detailed profile of our customers and their requirements. 我们积累了顾客及其需要的详细资料。⨁company / financial / personal profiles 公司／财务／个人简介⨁to build up / develop a profile 积累资料；撰写传略
the general impression that sb/sth gives to the public and the amount of attention they receive 印象；形象◆They launched a campaign to raise the company's profile in Europe. 他们发起了一场提高公司在欧洲的形象的活动。◆His main value to the firm was his high public profile. 他对公司的主要价值在於他良好的公众形象。◆She has kept a low profile(= tried not to attract attention) since details of the deal appeared in the press. 自从这笔交易的详情在报刊上曝光後，她一直保持低调。⨁a high / low profile 高／低姿态⨁a corporate / public profile 公司／公众形象⨁to improve / raise your profile 改善／提高你的形象