[, ; ] () the situation when a company focuses on the quality of the products that it makes, rather than on what customers want to buy 产品导向（指公司重视产品质量而非顾客的需求）◆There has been a major change from product orientation to customer orientation. 实现了从产品导向到顾客导向的重大转变。➡market orientation , sales orientation ▸ˈproduct-ˌoriented
adjective
◆The product-oriented approach seeks or creates markets for specific products. 产品导向法为特定产品寻找或创建市场。