() the activity of selling goods, or of trying to sell them, by advertising or displaying them 商品销售；商品促销；销售规划◆The ad campaign will be supported by better merchandising and store design. 这项广告活动将辅之以销售规划和商店设计的改进。◆She is their vice-president of merchandising. 她是销售副总裁。
products connected with a popular film/movie, person or event; the process of selling these goods 周边产品◆millions of pounds' worth of Batman merchandising 价值百万英镑的《蝙蝠侠》周边商品◆They bought the merchandising rights to Winnie the Pooh. 他们购买了小熊维尼的商品开发权。◆a drop in merchandising sales 商品销售下滑