() [] an idea for a product and the way it should be sold and presented to the public 营销概念◆to build/develop a marketing concept 建立／完善营销概念◆We need a strong marketing concept. 我们需要有影响力的营销概念。➡selling concept
() the marketing concept [] the theory that a company should concentrate on finding out what kinds of product customers want and then produce them rather than produce sth and then try to persuade the customer to buy it 市场营销概念➡production concept , selling concept