[] () a product or service that is sold at a very low price in order to attract customers, who will then buy goods or services that produce more profit 低价促销商品（或服务）◆Supermarkets use bread and milk as their most important loss-leaders. 超市用麪包和牛奶作为最重要的低价促销商品来招徕生意。◆In promotional pricing, the company must decide on loss-leader pricing. 在促销定价中，公司必须决定为招徕顾客而低价促销商品的定价。